Partner Interview
Published February 16, 2024
Wayfair: CastleGate vs Amazon FBA Product-Market Fit
inpractise.com/articles/wayfair-castlegate-success-factors
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I'm thinking about the demand forecasting, which seems like such an important piece of this. I'm not sure how they could even come up with a demand forecast for a company or SKUs that have never been in CastleGate. I'm not sure what they would base that on.
We receive monthly emails from CastleGate, requesting us to send products that have sold well on Wayfair. They wouldn't suggest sending anything to CastleGate that hasn't sold or has sold very little on Wayfair. This ties back to the idea that we need to grow on the Wayfair side, so we have more options of what we can send and can send in larger quantities.
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