In Practise Logo
In Practise Logo - Blue
In Practise Logo
Partner Interview
Published September 10, 2025

Nubank: Mexico Market & Growth Drivers

Executive Bio

Former Director at Nubank

Summary

Subscribe to access hundreds of interviews and primary research

Or contact sales for full access

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

Another question is about credit cards. The speed at which they ramped lending has lagged behind the ramping of deposits. They plan to reverse that this year with accelerated lending. They're talking about accelerating lending in Mexico. Is it just a question of maturing the credit risk models in Mexico, getting data from the Cuentas, or are there other bottlenecks that have been solved this year to allow for ramping up loans?

The second opportunity I see is related to small loans, not buy now, pay later (BNPL), but small loans with shorter terms. We can leverage Nubank's deposit base, which provides static cash flow information. I recall starting to test some models using deposit data because we had over 2 million deposit accounts at the time. Cash flow lending or cash flow models were interesting to apply. We planned to offer a cross-sell to existing customers, such as offering a personal loan to a customer with a NuCuenta account. For example, offering 2,000 pesos with a 100 pesos monthly payment.

This is a snippet of the transcript.to get full access.

Another question is about credit cards. The speed at which they ramped lending has lagged behind the ramping of deposits. They plan to reverse that this year with accelerated lending. They're talking about accelerating lending in Mexico. Is it just a question of maturing the credit risk models in Mexico, getting data from the Cuentas, or are there other bottlenecks that have been solved this year to allow for ramping up loans?

The last opportunity, which is crucial but not feasible for Nubank right now, is payroll loans. Payroll loans in Mexico are huge, similar to Brazil, where they significantly contributed to personal loan growth. Payroll deducted installments are highly concentrated with banks like BBVA and Banamex, which hold more than 50% of the payroll market share in Mexico. You can only offer payroll portability if you are a bank, which is why Nubank is actively pursuing a banking license. There is a population underserved by big banks, such as customers with 10,000 pesos or less, who don't have access to good credit cards or loans due to banks' risk appetite. Despite being low-risk, small loans are expensive for banks to offer, leaving a large underserved segment.

This is a snippet of the transcript.to get full access.

Free Sample of 50+ Interviews

Sign up to test our content quality with a free sample of 50+ interviews.

Or contact sales for full access

© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.