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The second opportunity I see is related to small loans, not buy now, pay later (BNPL), but small loans with shorter terms. We can leverage Nubank's deposit base, which provides static cash flow information. I recall starting to test some models using deposit data because we had over 2 million deposit accounts at the time. Cash flow lending or cash flow models were interesting to apply. We planned to offer a cross-sell to existing customers, such as offering a personal loan to a customer with a NuCuenta account. For example, offering 2,000 pesos with a 100 pesos monthly payment.
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The last opportunity, which is crucial but not feasible for Nubank right now, is payroll loans. Payroll loans in Mexico are huge, similar to Brazil, where they significantly contributed to personal loan growth. Payroll deducted installments are highly concentrated with banks like BBVA and Banamex, which hold more than 50% of the payroll market share in Mexico. You can only offer payroll portability if you are a bank, which is why Nubank is actively pursuing a banking license. There is a population underserved by big banks, such as customers with 10,000 pesos or less, who don't have access to good credit cards or loans due to banks' risk appetite. Despite being low-risk, small loans are expensive for banks to offer, leaving a large underserved segment.
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