Mips: US Industrial Head Protection Market

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What do customers say? Have you received any feedback comparing Mips to WaveCel?

Also, as I said earlier, they're not going to be suitable for every customer. For many customers, they just need people to wear a hard hat for nominal protection from minor falling objects or bumping their head into a building or truck because they weren't paying attention. They don't necessarily need Mips-type technology for that. So, the customer may not be interested in upgrading to that level of capability. However, for customers with a higher risk of head injury based on the types of work their people are involved in, I believe it is absolutely something they can be convinced is worth the effort.

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How is the culture within those customers? Are they open to new technologies, or are they very conservative? How do they perceive new technology? Are they willing to discuss it? Is it difficult to convince these kinds of customers?

I am not sure about your marketing sales strategy in North America, but there are a few shows and conferences that would be worthwhile to rapidly increase awareness and understanding of the Mips solution, how it works, and its place in the broader context. If a safety director encounters it at a conference or trade show and becomes interested in the value proposition and how the solution works, they will likely reach out to their safety distributor upon returning to the office. They might say, "I saw this at a conference. I want to learn more about it. Can we set up a meeting? Can you bring me some samples or the manufacturer? I want to discuss it and understand the specifics."

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