LGI Homes: Forecasting Demand & the Power of a Local Salesforce
Former Sales Manager at LGI Homes
inpractise.com/articles/lgi-homes-importance-of-local-salesforce
Former Sales Manager at LGI Homes
Interview Transcript
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Yes, I have. But I'm curious to understand, where does this concept come from?
All marketing is managed by the corporate team. Part of the research for marketing is conducted before we purchase the land. For instance, we confirm that there are at least 50,000 renters within a 30 square mile area. This is because our primary focus is converting renters to homeowners.
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