Business as an Organism

Just back to the point you made earlier about organizations being an organism. Can you just elaborate on how you think about that?

As I said, communication is extremely important. The brain, as good as it may be, it needs to be supplied with blood, with oxygen, with nerve impulses. It needs to communicate to all the other systems in the body, otherwise, it’s just a brain, sitting on the fifth floor, thinking about a lot of things and taking the wrong decisions. You must make sure that everyone in the organization, number one, knows what you are after and knows what the goals are and knows what you want to achieve. But also, you on your fifth-floor superior office, need to know what’s going on. You need to know what’s going on in factories, to understand what people’s concerns are. If you don’t have that, if you don’t have this duel communication, you lose out. You take the wrong decision, because you just don’t know better and that can’t be. This will never fly, in any company. I think that communication is so much more important than anything else right now. Yes, we need to have people to take the right decisions, but if you have people taking the right decisions, not communicating properly about it, you haven’t achieved anything. It’s worth nothing.