Keyence: Sales Process & Market Feedback
Former Sales Engineer at Keyence
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Keyence: Sales Process & Market Feedback(June 18, 2025)
Former Sales Engineer at Keyence
Interview Transcript
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What would it take for a competitor to replicate that? Or, in other words, what gives Keyence the advantage in quick development?
Market knowledge. For example, two or three times a year, I had Japanese product developers, the ones in charge of product development in Japan, visit Europe. They conducted joint visits to the most high-potential, interesting customers to gather market feedback. That's a key point because it's so important. It would take a lot of data and information from the market to replicate that.
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Did Keyence train you that way, or did they incentivize you in any way to do this?
There are incentives to gather this information. Essentially, as a salesperson, your target is to sell as many products as possible. We often say that if you have four applications, two of these will result in a sale. As a salesperson, you want to understand why you didn't secure the other two.
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