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Partner Interview
Published February 20, 2026

Raspberry Pi: Company Culture & Leadership

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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Could you elaborate? Perhaps share a story or example that illustrates what you said about Eben Upton's leadership and the employees' happiness and investment in the company's vision. I'd love to hear more about that.

There are two anecdotal points. First, attending the engineers' drinks and lunches, I never heard anything negative about him. Secondly, during the first financial report as a listed company, I needed information from directors and team heads for various disclosures. He would always respond to an email within 10 minutes, unlike anyone else. This suggests he delegates properly and is aware of what's happening. He's a very impressive leader, and you can tell because nobody complains or leaves.

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Related to the ecosystem and the engineers you talked with, if there was a sense of what types of individuals were at Raspberry Pi. What kind of people does Raspberry Pi attract? Who flourishes at Raspberry Pi and who doesn't? Did any of that come through?

They don't have meetings or secretaries, which is quite unique. The sales team does, but I was trying to make the finance team have some more, but they won't. Their whole culture and ethos are based on being a small, growing company. They are definitely paid above average, but you need to pitch in. You're not going to have a secretary doing your photocopying; you need to do that yourself. Likewise, you're not going to have someone clogging up your day with meetings. You'll be standing around people's desks, working things out collaboratively. They're small enough to do that. Again, this isn't meant to be a bad thing, but the engineers are basically known as slightly autistic.

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Ian Newton? He was on one of our calls, and you can see online that he is a Senior IPO Advisor to the board.

He is the head of everything that's not related to the development of software or hardware. So he's not a computer guy, but he's running the supply chain, the sales team, and marketing. Essentially, he handles the operations of the company. Eben is the CEO and visionary for new products. Below him, you have his right-hand man on hardware, James Adams, and his right-hand man on software, Gordon Hollingworth. They are developing new hardware, software, and products, and they're responsible for the product pipeline for what's coming. The key thing is the Pi 6, which I think is due to launch next year or the year after. I'm not entirely sure when, but I think it's the end of next year or the beginning of the year after, within about 15 months, whenever that actually falls. That's the big new product launch they're focused on, ensuring the reliability testing and making sure the product is as good as it can be. Mike is focused on selling the products that are already on the market.

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