Partner Interview
Published January 9, 2026
CarMax: Inventory Missteps, Omnichannel Friction, and the Carvana Challenge
inpractise.com/articles/carmax-inventory-missteps-omnichannel-friction-and-the-carvana-challenge
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That means the wrong prices and wrong cars?
Too many cars at a high price, not enough cars, and not moving your margins effectively to take advantage of the ups and downs more aggressively. I don't understand why the company got fixated on this narrow band of margin management, thinking that's what shareholders wanted. I think it led them to poor decisions since Covid.
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