And what about their respective reputations in the industry?

Yes, Carlisle definitely had the best reputation and was the market leader in commercial roofing. Before we acquired Allied Building Products in 2018, we worked with Firestone, but not as extensively as with Carlisle. Johns Manville and GAF, we supplemented their quality products, which had diverse offerings, warranties, and guarantees.

Yes, I know the architect creates a spec sheet, which sometimes determines the winner. Other times, it might be the contractor needing roofing materials and making the decision at the distributor. How does Carlisle's product get chosen over others?

Brand recognition is crucial. Carlisle's brand reputation, especially in the commercial sector, is something commercial roofers seek.

Yes, I know the architect creates a spec sheet, which sometimes determines the winner. Other times, it might be the contractor needing roofing materials and making the decision at the distributor. How does Carlisle's product get chosen over others?

A system that's fully warrantied and guaranteed. They offer a strong warranty that can be relied upon. If issues arise, they know it will be resolved. Carlisle provides specialized training for installing their products, working with large developers and contractors on proper installation. They offer training and support that may not be available from others like Elevate, GAF, or Johns Manville. Carlisle leads the market in training and is very customer-focused. They want everyone to recognize their superior product, so they engage with contractors to build loyalty through diverse products, warranties, guarantees, training, and post-completion support.