Braze: E-Commerce Use Cases & Personalization
Braze Partner
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Braze: E-Commerce Use Cases & Personalization(October 15, 2025)
Braze Partner
Interview Transcript
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My question was more about broad business trends across your customers and new business. I like to ask partners like yourself about your revenue from Braze. Is that growing or shrinking?
At the moment, we see the general marketing budget shrinking, but there is a willingness to spend more on automation, particularly in marketing processes. What we recognize is that sometimes, with larger companies, you have, for example, a whole team dedicated to reporting or many juniors setting up emails for testing. This is currently decreasing. Processes are becoming faster with better tools like Embrace, or with Catalyst, which includes an AI testing tool. You set up the email once, and the whole personalization testing is done automatically in the background. In the past, you would set up different emails and conduct extensive analytics to prove the statistical significance of your tests. These processes are now accelerated through AI and the massive AI integration, which we call AI-ization. As a result, processes are getting faster, requiring fewer personnel resources, and companies are willing to invest in this kind of process optimization.
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