In Practise Logo
In Practise Logo - Blue
In Practise Logo
Partner Interview
Published October 15, 2025

Braze: E-Commerce Use Cases & Personalization

Executive Bio

Braze Partner

Summary

Subscribe to access hundreds of interviews and primary research

Or contact sales for full access

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

This is a snippet of the transcript.to get full access.

My question was more about broad business trends across your customers and new business. I like to ask partners like yourself about your revenue from Braze. Is that growing or shrinking?

At the moment, we see the general marketing budget shrinking, but there is a willingness to spend more on automation, particularly in marketing processes. What we recognize is that sometimes, with larger companies, you have, for example, a whole team dedicated to reporting or many juniors setting up emails for testing. This is currently decreasing. Processes are becoming faster with better tools like Embrace, or with Catalyst, which includes an AI testing tool. You set up the email once, and the whole personalization testing is done automatically in the background. In the past, you would set up different emails and conduct extensive analytics to prove the statistical significance of your tests. These processes are now accelerated through AI and the massive AI integration, which we call AI-ization. As a result, processes are getting faster, requiring fewer personnel resources, and companies are willing to invest in this kind of process optimization.

This is a snippet of the transcript.to get full access.

Free Sample of 50+ Interviews

Sign up to test our content quality with a free sample of 50+ interviews.

Or contact sales for full access

© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.