Allegro: Chinese Merchants & Temu Competition
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In Poland, what percentage of merchants and GMV came from international and specifically Chinese merchants?
I don't remember the exact percentage, but I believe it was about 2% coming from our APAC team. It might not seem like a lot, but Allegro is not the go-to platform for Chinese merchants, so it is understandable. On the other hand, the European merchant team had a higher GMV percentage share.
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How important is it to have Chinese merchants on the platform versus Polish merchants who import Chinese inventory? If the inventory was already in Poland, it could have been included in Smart!, why not partner directly with Polish merchants with Chinese inventory?
Allegro suits merchants specializing in certain categories with steady business. Other platforms focus more on fast fashion or trends. Polish merchants, even if selling Chinese goods, don't have the capacity or willingness to take as big a risk as Chinese merchants or manufacturers. Chinese manufacturers already selling in other countries can upload products on Allegro and ship to Poland from China with minimal risk. For Polish merchants, it is a strategic decision about stock investment. This is why Chinese merchants are important, and it is a long-tail story in many aspects.
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Allegro introduced co-financing for merchants for the Smart! deliveries in Q3 2021. How did the merchants react to this co-financing, and how have the co-financing charges evolved over time?
I believe co-financing was already present before 2021. It might have happened in different ways, as Smart! was first piloted around 2018. Overall, merchants want their offers marked with Smart! because Allegro is all about the badges. If you participate in Smart! or the Deal Zone, you get a badge on your offer. The more badges you have, the more attractive it seems to the customer. It suggests free delivery or other benefits.
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