Partner Interview
Published December 9, 2025
Allegro: 1P Operations & Logistics Economics
inpractise.com/articles/allegro-1p-operations-and-logistics-economics
Executive Bio
Former 1P Category Head at Allegro
Summary
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Is Allegro gaining share from Empik, or are the shares stable at 50 and 30, as you mentioned?
Allegro is gaining share.
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Why is that?
Brand recognition is becoming less important. We are getting less organic traffic, so we have to actively purchase traffic. Allegro is gradually becoming known for books. Consumers are learning that they can find books at good prices on Allegro.
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You think that higher traffic ultimately gives them an advantage. How should we view the 1P business? We know it is small in Allegro, but is it a loss leader for them, or are they making money?
For the last two years, 1P is EBITDA neutral on the P&L level. You should see 1P as a tool to fill gaps in selection and pricing. If Allegro needs to fill gaps through prep, they withdraw from 1P. Allegro never aimed to be a 1P player; they wanted to remain asset-light. They don't believe they can be highly profitable through 1P, so they aim to minimize it.
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