You mentioned that you learned how to utilize the data effectively. What are you looking at? What are the signs that indicate an embryo is more viable than another? How did you learn this? What did the learning process look like?

This also gives Vitrolife a major advantage because no one else has this amount of data. With AI and big data, it's growing every day. They are collecting data every day from these EmbryoScopes installed globally. So no matter how people would come now and start doing something similar, there's a huge leap where Vitrolife is in front.

What do you think makes the IP strong? Is it how the gases are handled or the camera? If I were to try to make it tomorrow with a lot of smart people, what would you tell me is the reason I would fail?

For Vitrolife, who is making the media, the dishes, and the EmbryoScope, you have all the right people and competencies involved in optimizing this. Some companies have some of these things, but not all of them. If you add software developers who have done this for many years, it's hard to catch up.