What's the typical agent fee you charge at a national level? I guess it varies, so could you elaborate?

The typical fee for sales is between 2.5% and 3%. I would say between 2% and 4%, as some agencies charge 4% and others 2%. But 80% of the time, it's between 2.5% and 3%. This is exclusive of VAT. On rentals, it's between 4% and 6%.

What are the typical channels where you use this money?

Actually, when we talk about marketing costs, this is specifically for creating visual material. We work with an external company for pictures and we offer a virtual tour, which not many agencies provide. This allows potential buyers to revisit the house on the website. We also recreate plans. We work with one partner for all this material. The 500 CHF to 700 CHF is for publication on different portals, starting with our website. We now work with more than 40 portals altogether.

You mentioned it's 500 CHF to 700 CHF in total for all the portals, right? How is the distribution per property?

We work with three main groups: SMG, Properstar, and Newhome. They are the main three ones. For instance, SMG includes 14 portals like Homegate, ImmoStreet, Acheter-Louer, Anibis, Tutti Home, Mitula, and Flatfox. We also use a few free portals. Properstar has its own network, and New Home is a significant player, especially in the German part of Switzerland. SMG represents about 80% of our costs.