So, you did get some pushback from clients. But ultimately, would you say that Hantverksdata had strong pricing power, or were there instances where people would just say, "No, we'll keep using Excel or go with a different provider"?

Honestly, our success rate was fairly high. I targeted the right customers, those with one half-good system and a couple of different providers with add-ons. It was always messy with multiple contact points for support and invoices. When I presented one solution from Hantverksdata, it usually worked. But after installation, which cost them $15,000, the headache always came. However, the conversion rate was high.

Thinking about the broader market, there's a lot of talk about low digital adoption in construction. What do you think the reality is, even if it was a couple of years ago? Specifically in the Nordics, are there still many proper businesses not using some kind of digital solution?

I definitely think there are still some companies not using anything. They might have a computer at an office where everyone has to physically input their information once a week. I know companies like that still exist. However, in a broader sense, where the money is, many companies have something, like an application for time management to log hours at the end of the day on a phone. But in terms of companies being fully integrated with digital solutions, there's still a lot of potential for growth and profit.