Hemnet: Broker Incentives & Commission Kickbacks
Current Franchise Owner at Fastighetsbyrån
inpractise.com/articles/hemnet-broker-incentives-and-commission-kickbacks
Current Franchise Owner at Fastighetsbyrån
Interview Transcript
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Okay, that's helpful. I wanted to discuss Booli, but before we do that, let's start with the packages on Hemnet. When you say everyone chooses Premium, they're introducing this new package, Max. Adoption might be low today, but we're trying to understand if that changes over time. Once there's critical mass, everyone might feel they need to choose Premium because others are doing so. Do you think that will eventually happen with Max?
No, I don't think so. The only way for it to happen with Max is if Hemnet changes what's included in Max. Honestly, I don't think Max is worth it at all. It's not sensible. I have three clients who bought Max, but only because I know my company will earn more money. Do you understand?
This is a snippet of the transcript.Contact Salesto get full access.
Okay, that's helpful. I wanted to discuss Booli, but before we do that, let's start with the packages on Hemnet. When you say everyone chooses Premium, they're introducing this new package, Max. Adoption might be low today, but we're trying to understand if that changes over time. Once there's critical mass, everyone might feel they need to choose Premium because others are doing so. Do you think that will eventually happen with Max?
But the brokers don't care about my company earning more money because they aren't receiving the money. It's the firm that's getting the money. So, for Max to be an option for clients, it needs to offer more.
This is a snippet of the transcript.Contact Salesto get full access.
Okay, that's helpful. Regarding your firm, how do you view the kickbacks you receive from Hemnet? How significant is that profit for you?
I would say we receive the most in Stockholm. We are probably Hemnet's number one client. We are getting a lot of money, above 1 million kroner per year. This year, we might even get 1.5 million. So it's a substantial amount.
This is a snippet of the transcript.Contact Salesto get full access.
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