Deere: Fieldview Brazil Data Quality & Operations Center Competition

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So they don't bother doing this. They just can't be bothered.

They don't bother. They think FieldView is spying on them. This is real. I went to the farms and talked to them. They made jokes, and I know those jokes were true because I said I wanted to go up in the machine, in the tractor, to just watch. I was talking to the machine operators, and more often than not, they say this. Even if they wanted to, there are so many monitors to see in the tractor, and FieldView was another one. Since it was an iPad stuck to the mirror, many put it under the seat. They said, "I just connect this because someone's going to check," but they don't verify if it's really loading the data. The basic operation in the tractor is like the ones that come mounted. That's one of the advantages John Deere has because it's part of operating the machine. The good thing is that the flow of data is automatic from the Operations Center and FieldView. If the customer connects the accounts, they can upload data from one to the other.

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Because you mentioned that a lot of FieldView Drives weren't being used. I'm just wondering where you are getting the data from?

Yes, I understand that the majority of data does not come from Drive. Most of it comes from APIs, not from the Operations Center. In the Brazilian market, we don't have a dominance of John Deere, so there are many other manufacturers. The majority of data does not come from Drive, but those who use Drive are heavy users of FieldView because it provides more detailed data. This results in a different level of analysis if you load your data from the Drive. The majority comes from APIs due to the level of detail. For example, the Operations Center collects data differently than the Drive. FieldView was developed to analyze the best possible data from FieldView Drive, so data from the Operations Center does not have the same level of detail and will not yield the same output.

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