IP Fieldwork Podcast
Published November 8, 2023
Spotify Podcast Advertising
inpractise.com/articles/spotify-podcast-advertising
Why is this interview interesting?
We discuss our recent research piece on Spotify's push into Podcasting and how it plans to monetise shows via advertising. We explore:
- How to segment Spotify's podcast inventory and monetisation methods across inventory types
- Bidding and sales mechanisms across top podcast shows
- Spotify's take rate across inventory types
- Spotify Podcast unit economics and outlook
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a new podcast we're launching which is a more relaxed format discussing what we've learned from our internal primary research over the last week.
Please add our feed to your podcast player to keep up to date with future podcasts.
Other Resources on Spotify Podcast Advertising
Related Content
Universal Music Group: Lucian Grainge's Leadership & Strategic Missteps
Former Vice President at Universal Music Group
The Trade Desk: Navigating CTV Consolidation
Former Director at The Trade Desk, Inc.
Our New Physical Book Release
Universal Music: Artist Management In A Streaming Era
Former A&R Executive at Universal Music Group
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.