IP Fieldwork Podcast
Published November 8, 2023
Spotify Podcast Advertising
inpractise.com/articles/spotify-podcast-advertising
Why is this interview interesting?
We discuss our recent research piece on Spotify's push into Podcasting and how it plans to monetise shows via advertising. We explore:
- How to segment Spotify's podcast inventory and monetisation methods across inventory types
- Bidding and sales mechanisms across top podcast shows
- Spotify's take rate across inventory types
- Spotify Podcast unit economics and outlook
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a new podcast we're launching which is a more relaxed format discussing what we've learned from our internal primary research over the last week.
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