Spotify Podcast Advertising
inpractise.com/articles/spotify-podcast-advertising
Why is this interview interesting?
We discuss our recent research piece on Spotify's push into Podcasting and how it plans to monetise shows via advertising. We explore:
- How to segment Spotify's podcast inventory and monetisation methods across inventory types
- Bidding and sales mechanisms across top podcast shows
- Spotify's take rate across inventory types
- Spotify Podcast unit economics and outlook
Spotify Podcast Advertising(November 8, 2023)
This is a new podcast we're launching which is a more relaxed format discussing what we've learned from our internal primary research over the last week.
Please add our feed to your podcast player to keep up to date with future podcasts.
Other Resources on Spotify Podcast Advertising
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