Yes, there are people for whom it's not their main job, and they sell homes on the side. So, it's not professionalized, right?

No advertising. People don't want their houses on the Internet or only want a few select pictures online. This is relevant to you because SMG dictates how we should advertise on portals, and we are not comfortable with that. From a broker's perspective, we want to manage the advertising of a property from start to finish. We want to have a strategy in place to tell our vendors, "We have 50 clients currently looking to buy in this area." So initially, I won't advertise it publicly. I will send a brochure of your house to these 50 clients and then wait and see. The first approach is always to sell off-market.

I mean finding a buyer in terms of closing the transaction. There is a metric called average sales days for a home. What is the average days of sale in your area? This metric doesn't mean until ownership transfers to the buyer. It means the time from listing until a buyer commits to purchasing the home.

At the moment, it is around six months.

Does the whole online marketing budget go into SMG? Are there no other portals?

Pretty much, but we also have Properstar, which costs about 5k or 7k, and Immobilier.ch, though I am not sure of the cost there.