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Partner Interview
Published April 22, 2024

Inchcape: Distribution for Chinese OEMs

Executive Bio

Former Head of Mazda Operations at Sime Darby Motors Thailand

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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What happened with that situation? I'd like to discuss more about the Chinese brands, as they are a significant factor in this industry. How have Chinese brands entered various Southeast Asian markets? Looking at Inchcape's distribution, their presence with Chinese brands in Southeast Asia is not particularly impressive. Could you explain how the Chinese have approached these markets and why certain distributors were chosen over others?

Going back to distribution, Sime Darby has been quite smart. They had BYD a long time ago in Singapore as part of one of their smaller ventures, because Singapore is very environmentally conscious. They built a relationship with BYD in a small way. As BYD became more aggressive, Sime Darby was successful in getting the distributorship for BYD for the whole of Malaysia. Now, Inchcape isn't even present in Malaysia.

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