Inchcape: Distribution for Chinese OEMs
Former Head of Mazda Operations at Sime Darby Motors Thailand
inpractise.com/articles/inchcape-chinese-oems-oportunity
Inchcape: Distribution for Chinese OEMs(April 22, 2024)
Former Head of Mazda Operations at Sime Darby Motors Thailand
The expert is a seasoned executive with significant experience in operational roles within the automotive sector. Notably, he served as the Head of Operations for Mazda at Sime Darby, where he was responsible for managing Mazda's sales network via Sime Darby retail. He also held a position at Mitsubishi Corporation as Head of Retail Operations in Malaysia. His responsibilities included reporting to the MD of Thailand and the Board, going through financials, and managing dealerships across spare parts, workshops, and car sales.
Interview Transcript
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What happened with that situation? I'd like to discuss more about the Chinese brands, as they are a significant factor in this industry. How have Chinese brands entered various Southeast Asian markets? Looking at Inchcape's distribution, their presence with Chinese brands in Southeast Asia is not particularly impressive. Could you explain how the Chinese have approached these markets and why certain distributors were chosen over others?
Going back to distribution, Sime Darby has been quite smart. They had BYD a long time ago in Singapore as part of one of their smaller ventures, because Singapore is very environmentally conscious. They built a relationship with BYD in a small way. As BYD became more aggressive, Sime Darby was successful in getting the distributorship for BYD for the whole of Malaysia. Now, Inchcape isn't even present in Malaysia.
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