Partner Interview
Published April 14, 2025
Bechtle AG: German IT Service Landscape & Computacenter Competition
inpractise.com/articles/bechtle-ag-german-it-service-landscape-and-computacenter-competition
Executive Bio
Former Account Director at Computacenter
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
Yes, since you mentioned it, let's stick with the question for a moment before we move on. Is it because Bechtle doesn't target these types of clients, or is it because you usually won in these situations?
The first point is that Computacenter works as a centralized group organization. When you look at Accenture, they are organized in group functions and have local markets from a sales perspective. But from a delivery perspective, they work as a group. Bechtle is a consortium. It's a company that operates independently in each location. They don't leverage the power of the group; they focus on local business. Bechtle is successful in local account situations, but not from a group, European, or global perspective.
This is a snippet of the transcript.to get full access.
Yes, since you mentioned it, let's stick with the question for a moment before we move on. Is it because Bechtle doesn't target these types of clients, or is it because you usually won in these situations?
Sometimes they do unexpected things. For example, in two accounts, they beat Computacenter, but it was due to a centralized organization and significant effort to enter these accounts. A big account in Stuttgart, Bosch, and another in Wolfsburg, which you probably know. In these two accounts, they beat Computacenter because they invested heavily in them. Computacenter makes these investments daily when approaching large accounts. This is why Computacenter is successful strategically. Bechtle only addresses part of their solutions, not the whole portfolio. In big accounts, they don't have the same salesforce, capabilities, or organizational majority as Computacenter.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.
