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Partner Interview
Published February 11, 2026

Baltic Classifieds Group: Jobs Monetization and HQ Spend Discipline

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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Do you think that threat is different across the different asset classes? For example, jobs versus something like a property portal? Or do you see the risk as equal across jobs, car and property?

It is often said that jobs is one of the most vulnerable. But on the other hand, it is often ignored that jobs portals have this proprietary CV database, which is private data and will not be public on the internet or aggregated anywhere. This would be a moat for jobs classifieds and could even be a strength in the AI era. Other classified portals such as auto and real estate do not have such hidden data, all their ads are public. If we have a strong auto player and a second player which is much smaller, and an AI agent browses through all the portals, the gap between these top two players is reduced. The most vulnerable would be price comparison, which the multi-classified group has.

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