Published April 14, 2026
Workday: EMEA Go-to-Market Strategy & Partner Ecosystem
inpractise.com/articles/workday-emea-go-to-market-strategy-and-partner-ecosystem
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During your time, Carl was leading the company, now Aneel is coming back. Do you have any views on Carl versus Aneel - whether that translates into any changes in the go-to-market or the partner strategy?
Aneel's return has come because we need to focus on our product suite now. I think we lost that vision during Carl's tenure. Aneel has been brought in to rebalance the organization between Carl's operational discipline and product-led thinking. That is why the change happened. Aneel is coming in to re-emphasize our innovation narrative that we had before Carl joined. Aneel brings more credibility because he was the founder of the organization, and that was our differentiator in the marketplace between our competitors. We were customer-centric and customer-focused.
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If you had 100 customers in the market, do 20 customers also have FINS on top of HCM?
I would say maybe 10% to 15%. We struggled with FINS penetration in EMEA because financials-only customers are very rare. It typically represents 5% to 10%. Workday usually enters an account through HCM purely because Workday built its presence through HR transformation projects rather than finance initiatives.
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