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IP Interview
Published March 30, 2026

Toast Inc: Product Evolution & International Expansion Strategy

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In your last year or so, how would you describe what the main focus was in terms of building new products or where the product team was focused?

From the land perspective, they have been focused more on landing mid-market and enterprise deals, as you've heard them talk about on earnings calls. They've meaningfully talked about capturing a couple of those brands every quarter, so they're doing well from that perspective. From the international perspective, there are teams working on localization—different tax rules, different languages, different menus and menu styles for different countries, and different competition. Those segments became important: international, mid-market, and enterprise. As they're starting to get 20% of SMBs in the U.S., it's not about necessarily building brand new things for the SMBs, but optimizing how they use the platform, how they explore new parts of the platform, and how things like AI can help them be successful.

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