How do you compare these other companies, such as ASOS and Boohoo's core brand, to Zara in terms of setting and following trends?

Boohoo's approach, particularly with their own brand, seems to be somewhat one-sided. It appears that only a specific demographic, those who identify with or follow the style of Kim Kardashian, are the primary consumers of Boohoo's products. This is not the case with Shein, where the customer base is more diverse. Anyone can buy from Shein, including you and me.