Nubank: Mexico & Brazil Comparison

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Yes, that makes sense. Changing topics a bit, I want to ask about comparing underwriting in Mexico versus Brazil for Nubank. In Brazil, they disclosed charts showing their cost of risk versus competitors' cost of risk in each risk band. There are significant gaps in every risk band except high income, where there's no gap. In Mexico, on the surface, there's not much of a gap. They say if you break it down by risk band, there's some gap, but not nearly as much as in Brazil. Why do you think that is, and do you think it can change in the future to capture a larger market share?

Nubank always had a great NPS in Brazil, around the 80s, and referrals were the main growth source. Performance marketing was never the primary growth channel, only secondary or tertiary. Given the company's size, the investment was negligible.

This is a snippet of the transcript.Contact Salesto get full access.

Yes, that makes sense. Changing topics a bit, I want to ask about comparing underwriting in Mexico versus Brazil for Nubank. In Brazil, they disclosed charts showing their cost of risk versus competitors' cost of risk in each risk band. There are significant gaps in every risk band except high income, where there's no gap. In Mexico, on the surface, there's not much of a gap. They say if you break it down by risk band, there's some gap, but not nearly as much as in Brazil. Why do you think that is, and do you think it can change in the future to capture a larger market share?

However, in Mexico, it was different. Even though they achieved NPS scores in the 90s, higher than in Brazil, people weren't referring the product. People were evaluating it, but not spreading the word.

This is a snippet of the transcript.Contact Salesto get full access.