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Partner Interview
Published September 16, 2025

Nubank: Mexico & Brazil Comparison

Executive Bio

Former Credit Director at Nubank

Summary

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Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Yes, that makes sense. Changing topics a bit, I want to ask about comparing underwriting in Mexico versus Brazil for Nubank. In Brazil, they disclosed charts showing their cost of risk versus competitors' cost of risk in each risk band. There are significant gaps in every risk band except high income, where there's no gap. In Mexico, on the surface, there's not much of a gap. They say if you break it down by risk band, there's some gap, but not nearly as much as in Brazil. Why do you think that is, and do you think it can change in the future to capture a larger market share?

Nubank always had a great NPS in Brazil, around the 80s, and referrals were the main growth source. Performance marketing was never the primary growth channel, only secondary or tertiary. Given the company's size, the investment was negligible.

This is a snippet of the transcript.to get full access.

Yes, that makes sense. Changing topics a bit, I want to ask about comparing underwriting in Mexico versus Brazil for Nubank. In Brazil, they disclosed charts showing their cost of risk versus competitors' cost of risk in each risk band. There are significant gaps in every risk band except high income, where there's no gap. In Mexico, on the surface, there's not much of a gap. They say if you break it down by risk band, there's some gap, but not nearly as much as in Brazil. Why do you think that is, and do you think it can change in the future to capture a larger market share?

However, in Mexico, it was different. Even though they achieved NPS scores in the 90s, higher than in Brazil, people weren't referring the product. People were evaluating it, but not spreading the word.

This is a snippet of the transcript.to get full access.

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