Can you provide an analogy to help me understand what Big Brain is? From the outside, it's hard to grasp. When you ask why performance marketing did well this quarter, they just say Big Brain told them what to do without details.

We would basically look at metrics like churn rate and results against specific benchmarks. For instance, if an organization developed an application and suddenly there was revenue growth in a particular market, but the source of that growth was unclear, you could identify it through Big Brain. It is essentially a giant data store that operates behind the Monday system. When a Monday user accesses the system, the Monday team can't see the protected data, but the model shows how often users access the system and which tools they utilize.

I was going to ask, what percentage of customers do you think are assisted by a partner? Is there a rough estimate on that?

It's really difficult to say. I could guess, but it would purely be a guess. If you exclude self-serve, where small organizations of two or three people buy with a credit card, they may not use a partner as they're just experimenting. There's still a large volume of these small entities. I would estimate that probably 30 to 40% are partner-assisted, excluding cloud purchases. But I think it's a growing volume. Again, I don't have specific figures; that's just my own estimate.