Partner Interview
Published March 31, 2026
Jonas Club: Private Club Software Moat & Customer Switching Costs
inpractise.com/articles/jonas-club-private-club-software-moat-and-customer-switching-costs
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Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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What do you mean by "major" and "weren't allowed"? Who is not allowing you?
The market wouldn't bear it. We couldn't do 100x increases. We were very careful about how we managed price because that is the one thing that would make somebody want to leave - if you gouge them. When I say "weren't allowed," it was from a retention standpoint. We weren't crazy.
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What do you think are the competitive advantages one can have in vertical market software?
The ability to get deeper in the vertical. The more specific you are, the less somebody has to think. Vertical market software at its best is when implementing the software makes me run my operation better. Think about wanting to start a club when you have never run a club in your life. If Jonas forces you to answer questions to configure the system, and every question you answer as you configure it is using a best practice, just by using that software, you are running a better club.
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