If Grupa Pracuj doubled its revenue over five or X years, would you then have had to double the size of the sales, commercial, and support teams? Or is the business at a point where the machine does the work itself through the brand or self-service?

Paradoxically, the higher the revenue grew, the smaller the sales department became. By implementing customer segmentation, we significantly streamlined the sales reps' portfolios so they could focus on high-quality business development. We shifted small companies over to e-commerce or the call center department. Therefore, if Pracuj.pl were to double in size now over five years, it would largely be based on automation rather than increasing the headcount of the sales department.

When you worked with those employers, what did they care about the most from Grupa Pracuj, and what was most important to them regarding the product and the offer?

Candidates—meaning access to the best possible candidates—which is why we also expanded our candidate database so significantly. We invested a lot of money in marketing to attract the highest quality users; that was an absolute must-have. If we hadn't delivered quality, our clients would have chosen the competition instead of us, especially since they could post an ad with a competitor for 100 PLN, while with us, they paid from 700 to 800 PLN and up per ad. So, the difference is astronomical.

If I'm choosing between these platforms, will the prices be relatively similar? For instance, if I want to have, say, 30 ads per year and I want to try out these companies.

Pracuj.pl will definitely be the most expensive, but we’re talking about a difference in the range of maybe a dozen percent or so for individual packages—not the kind of disparity there used to be, where it was several hundred percent.