Shift4: Global Blue Acquisition
Former VP at Global Blue
inpractise.com/articles/global-blue-unlocking-tax-free-shopping-through-digitization-and-airport-control
Former VP at Global Blue
Interview Transcript
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Yes, it's already quite high. The issue ratio is around 66%, which presents the biggest gap.
The issue ratio has always been challenging due to several factors. There's the awareness of the tax-free process, which isn't guaranteed. First, there's the eligibility detection of the customer in-store, which requires recognizing the customer. Global Blue has strong technology for this. Then, there's the ease of issuing the tax-free form. These three aspects are not easy to handle, but there's significant potential.
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How does Global Blue improve from 66%? They've already integrated eligibility detection at most merchants. How do they move from 66% to 80%? Is there anything obvious they can do to materially improve that?
To improve the issue rate, they need to work on digital solutions for automatic capture of goods descriptions and shoppers' mandatory data to issue the tax-free form.
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