Partner Interview
Published April 25, 2025
Shift4: Global Blue Acquisition
inpractise.com/articles/global-blue-unlocking-tax-free-shopping-through-digitization-and-airport-control
Executive Bio
Former VP at Global Blue
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
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Yes, it's already quite high. The issue ratio is around 66%, which presents the biggest gap.
The issue ratio has always been challenging due to several factors. There's the awareness of the tax-free process, which isn't guaranteed. First, there's the eligibility detection of the customer in-store, which requires recognizing the customer. Global Blue has strong technology for this. Then, there's the ease of issuing the tax-free form. These three aspects are not easy to handle, but there's significant potential.
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How does Global Blue improve from 66%? They've already integrated eligibility detection at most merchants. How do they move from 66% to 80%? Is there anything obvious they can do to materially improve that?
To improve the issue rate, they need to work on digital solutions for automatic capture of goods descriptions and shoppers' mandatory data to issue the tax-free form.
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