Partner Interview
Published September 29, 2025
Games Workshop: IP Development & Amazon Deal
inpractise.com/articles/games-workshop-ip-development-and-amazon-deal
Executive Bio
Former Director at Games Workshop
Summary
Subscribe to access hundreds of interviews and primary research
Or contact sales for full access
Interview Transcript
Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.
This is a snippet of the transcript.to get full access.
My question was simply about understanding why it took so long and why it might still take a long time from here. Understanding that you need to staff a writer's room, handle pre-production, and find time in people's schedules. I'm trying to understand the life cycle of the Amazon project.
Trust is essential on both sides. However, it became apparent that the focus was on selling Warhammer to the highest bidder to make something. Personally, I think that's the wrong approach to developing shows and building a relationship with a streamer.
This is a snippet of the transcript.to get full access.
My question was simply about understanding why it took so long and why it might still take a long time from here. Understanding that you need to staff a writer's room, handle pre-production, and find time in people's schedules. I'm trying to understand the life cycle of the Amazon project.
Kevin used to ask me, "So, how much money have you made me?" I would respond, "Kevin, have you read my six-slide presentation from my interview? It's about investing, a year of development, selecting the right partner, and then creating something to release in the marketplace. It's a two-year cycle." He would reply, "I just want some cash. You're costing me money." That was the backdrop to the deal, which was very awkward.
This is a snippet of the transcript.to get full access.
My question was simply about understanding why it took so long and why it might still take a long time from here. Understanding that you need to staff a writer's room, handle pre-production, and find time in people's schedules. I'm trying to understand the life cycle of the Amazon project.
That's a good thing because you've got box office there now, right? And they've got talent. So, I'm not criticizing Amazon. I pitched to Apple and Netflix as well. Apple was really interested because they have "Foundation," right? They focus on big projects, very large, and they do very few. Amazon is similar; they do fewer things, maybe not as well. And Netflix is, you know, like Walmart, right? Netflix just makes everything every day. That was the background to it.
Free Sample of 50+ Interviews
Sign up to test our content quality with a free sample of 50+ interviews.
Or contact sales for full access
Related Content

The Trade Desk: Strategic Value of Ventura OS
Former Product Lead, Ventura CTV OS at The Trade Desk

InPost: Yodel’s Acquisition and the UK Out-of-Home Market
Former Director at Yodel

Wayfair: Multichannel Monetization & Competitive Positioning
Former Senior Operations Executive at Wayfair

Allegro: Smart Unit Economics & Inpost Relationship
Former Director at Allegro
© 2024 In Practise. All rights reserved. This material is for informational purposes only and should not be considered as investment advice.