Fever Tree: UK History and Gross Margin Outlook
Former Director at Fever Tree
inpractise.com/articles/fever-tree-uk-history-and-gross-margin-outlook
Former Director at Fever Tree
Interview Transcript
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How did the bottling, packaging and distribution work, historically?
One of the great things Fever-Tree did in the early days, well before the IPO, they formed a very good relationship with the bottling firm they still use in the UK. That firm invested in Fever-Tree at a price well below, between 5% and 10% stake. The business was valued less than the IPO price, so it was a true partnership. A couple of the directors of that business were directors – if it was that formal a type of word – certainly advisors on the pre-IPO board. It was a real partnership with real mutual interest.
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