Fever Tree: UK History and Gross Margin Outlook

Former Director at Fever Tree

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Former Director at Fever Tree

The executive is a Former Non-Executive Director of Fever Tree and was previously the Chairman of a UK-based wine and spirits retailer.Read more

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How did the bottling, packaging and distribution work, historically?

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One of the great things Fever-Tree did in the early days, well before the IPO, they formed a very good relationship with the bottling firm they still use in the UK. That firm invested in Fever-Tree at a price well below, between 5% and 10% stake. The business was valued less than the IPO price, so it was a true partnership. A couple of the directors of that business were directors – if it was that formal a type of word – certainly advisors on the pre-IPO board. It was a real partnership with real mutual interest.

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