When a promoter is choosing a ticketing company, what is the criteria they are using? Is it price, capabilities or brand awareness? What are the most important factors driving that decision? How do Ticketmaster and TicketOne compare on those criteria?

Ticketmaster can offer a better marketing proposal because we offer international visibility of the shows. We are in 39 countries, and when we publish an event on Ticketmaster Italy, it appears on all the other markets. We are able to attract many international fans to the Italian market. We are very good at selling the product not only on the Italian market, but also abroad, thanks to this presence in all the Live Nation countries.