When you say business-wise, do you mean you need to educate consumers? Campaigns like Venture Card, where you travel to Korea and use the BC network, and every time you contact consumers, you show all the logos where it's accepted.

It's more complicated. In China, you have China UnionPay, and there are actually two terminals at a merchant, assuming they support it. One is for domestic cards and one is for international cards. I've seen this in a few other countries. So it's not just only about whether or not I go to the China UnionPay terminal. You've also got to communicate to somebody who may not speak English that you need to run this through the international one. But they're like, it has the China UnionPay logo on it, and the international terminal is for Visa and MasterCard. They don't understand that. It's the lowest common denominator at the clerk level, and in a foreign language, it's kind of ugly.