Partner Interview
Published October 13, 2025
Braze: Partner Perspective & Competitive Environment
inpractise.com/articles/braze-partner-perspective-and-competitive-environment
Executive Bio
Braze Partner
Summary
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Interview Transcript
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For your enterprise clients using Braze, if they were to hypothetically turn off Braze and switch, how big is that switching cost?
Switching from Braze to a different platform depends on the channels you're using. The hardest to switch are mobile channels, which include push notifications, in-app messaging, and content cards, and maybe email. Mobile use is deeply embedded with application development, making it a much harder retooling process. Clients with integrated mobile channels find it hardest to switch, depending on the new platform's functionality. Email isn't as sticky as mobile channels.
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