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Partner Interview
Published May 31, 2025

AstroNova: MTEX Post Acquisition Challenges

Executive Bio

Former Sales Director at MTEX

Interview Transcript

Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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Could you address the underlying print head technology? Historically, they used Memjet, which provides not only the print head but also many accompanying components like the ink delivery system and electronics. I believe that MTEX developed or implemented an alternative solution in their products. Could you elaborate on that?

Yes, the Memjet technology served its purpose at the time, but eventually, it created more issues than solutions. They were always looking to innovate and solve problems. They delivered a thermal print head with wider nozzles, which increased resistance and durability.

This is a snippet of the transcript.to get full access.

Could you address the underlying print head technology? Historically, they used Memjet, which provides not only the print head but also many accompanying components like the ink delivery system and electronics. I believe that MTEX developed or implemented an alternative solution in their products. Could you elaborate on that?

The quality, in terms of DPI, was slightly lower, but the difference was barely noticeable in packaging, especially with boxes. The consumables were more attractively priced and more durable. Our clients often work in rough environments with dust and debris, and these print heads were better suited for such conditions compared to Memjet technology, which was delicate.

This is a snippet of the transcript.to get full access.

Could you address the underlying print head technology? Historically, they used Memjet, which provides not only the print head but also many accompanying components like the ink delivery system and electronics. I believe that MTEX developed or implemented an alternative solution in their products. Could you elaborate on that?

They also developed the interface and software for the printers, allowing detailed control of the printing process. For example, they could control each color channel independently to adjust ink levels or maintain the print head, which extended its durability compared to similar products.

This is a snippet of the transcript.to get full access.

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