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Partner Interview
Published January 15, 2026

Allegro: Amazon Poland GMV Trajectory & Marketplace Mix

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Disclaimer: This interview is for informational purposes only and should not be relied upon as a basis for investment decisions. In Practise is an independent publisher and all opinions expressed by guests are solely their own opinions and do not reflect the opinion of In Practise.

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How do you compare your pricing with Allegro? Do you look at Allegro in terms of final prices, especially on 1P and 3P?

From the consumer perspective, I always buy things on Amazon. I don't buy on Allegro because it is cheaper, especially when it is from vendors. For 1P items like washing powder, shampoo and big brand products, I cannot find any other store in Poland where I could buy cheaper and have next-day delivery. Sometimes it arrives in less than 24 hours, even from a very distant fulfillment center.

This is a snippet of the transcript.to get full access.

How do you compare your pricing with Allegro? Do you look at Allegro in terms of final prices, especially on 1P and 3P?

Amazon has the lowest prices in most cases. However, that is not always the case because a competitor like Allegro can make adjustments. They can force merchants to lower their prices, and before Amazon's price matching mechanism kicks in, you will find lower prices on Allegro for the time being.

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