If I just have the bare bones POS versus if I added the average number of products that InfoGenesis customers typically use, at least on the hotel side, how big of a difference is it? If I am paying $100 per terminal per month, how much am I paying for all the add-on products that are typically used? Is it a 20% or 30% lift? I am trying to understand how valuable these extra products are on average.

The value of the kiosk and its impact on guest experience is significant. You are not having to pay somebody to be in the market to attend to those customers, so there is value there. The lift from a regular point-of-sale license to a kiosk license means somebody is going to pay at least double for the kiosk compared to the standard point-of-sale license. Relative to mobile ordering, it is the same, at least double, and in some cases it might be higher. That is all tied to guest experience.

If I just have the bare bones POS versus if I added the average number of products that InfoGenesis customers typically use, at least on the hotel side, how big of a difference is it? If I am paying $100 per terminal per month, how much am I paying for all the add-on products that are typically used? Is it a 20% or 30% lift? I am trying to understand how valuable these extra products are on average.

You are saving on labor and many other aspects, and there is a much higher impact on the favorability of the guest experience when you can bolt on these other solutions. The property might not even be thinking about it today until the sales rep comes in, conducts a good discovery, and uncovers the opportunity to say, "In your market, you should have a kiosk. Do you get busy in the morning? Is there a queue because people are waiting for their coffee or breakfast sandwich? If you put in a kiosk, it could be self-service. Somebody could walk up to the kiosk and place that order without having to wait for somebody at the counter." A lot of that is all about guest experience, so the property has to decide if that is a solution they are going to favor or pursue.