Adyen: Balancing Global Reach with Local Expertise
Senior Product Manager at BlaBlaCar
inpractise.com/articles/adyen-balancing-global-reach-with-local-expertise
Adyen N.V.
Why is this company interesting?
Adyen is a B2B payments processor that is streamlining the payments function for merchants globally, predominantly in the online world. Instead of using multiple vendors, Adyen offers clients all the payment steps (Gateway, Risk management, Issuing, Acquiring, Processing and Settlement) on one single platform.
The company’s success was built on servicing global Enterprise merchants which still account for most of the annual volume growth and have a churn rate lower than 1%. It has more recently broadened its offering to platform businesses which in turn cater to a long tail of SMEs.
Adyen has also developed a physical point-of-sales offering on the same platform that allows its merchants to have a comprehensive view of their clients’ transactions across sales channels. This market, Unified Commerce, is specifically targeted by Adyen for growth.
Senior Product Manager at BlaBlaCar
Interview Transcript
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From a Latin America perspective, what specific features did you find appealing in the local service versus Adyen?
For dLocal, we see they are experts in Latin America and other emerging markets. For example, they are present in India, and I think they might cover Turkey as well. Emerging markets are their focus. BlaBlaCar plans to grow in Latin America and emerging markets like India, which makes them very interesting to us. We chose dLocal because they are knowledgeable about Brazil, potentially Mexico, and specific local needs. They tailor their features to specific markets, like installments for Brazil and Mexico, adjusting parameters according to local differences. They are true experts in Latin America.
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