Adyen: Balancing Global Reach with Local Expertise
Senior Product Manager at BlaBlaCar
inpractise.com/articles/adyen-balancing-global-reach-with-local-expertise
Senior Product Manager at BlaBlaCar
Interview Transcript
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From a Latin America perspective, what specific features did you find appealing in the local service versus Adyen?
For dLocal, we see they are experts in Latin America and other emerging markets. For example, they are present in India, and I think they might cover Turkey as well. Emerging markets are their focus. BlaBlaCar plans to grow in Latin America and emerging markets like India, which makes them very interesting to us. We chose dLocal because they are knowledgeable about Brazil, potentially Mexico, and specific local needs. They tailor their features to specific markets, like installments for Brazil and Mexico, adjusting parameters according to local differences. They are true experts in Latin America.
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