Is it called Mission?

Yes, that's what they call it. It's a good model. But as someone operating in the MGA arena, it's not a differentiator anymore because the broker down the road has the same product. Do you see what I mean? It's like you're not niche anymore; you're quite common. The same wordings and rates are used. If you create something new, you want to be unique and have your own unique selling points. If you're everywhere, you can't do that. The issue that arises is that you start falling over yourself because you're too widespread.