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Primary Research for Long-Term Investors

With operators from

Built for long-term, fundamental equity investors

The highest quality primary research provider

Companies

Focus on structurally advantaged business models.

Executives

Our process is focused on sourcing quality executives, not speed and volume.

Interviews

Led by long-term investors focused on signal over noise.

Our Content

A Curated Interview Library

We aim to build the highest-quality executive interview library for fundamental investors

In Practise

In Practise Content

  • Interviews hosted by the In Practise Team
  • We publish research analysis on quality companies that interest us
  • We also write a weekly newsletter summarizing our learnings from each interview
  • Coverage: US and EU quality companies

Partner Interviews

  • 1-1 interviews are led by a select group of experienced fund managers
  • Partner interviews are recorded and available to all subscribers
  • Partner investors are anonymised and the interviews are available in text format only

Interviews with operators from the
world's best companies

Limited Edition Clothbound Hardback Book

We've curated a number of our favourite interviews that share timeless insights about how industries and businesses work. Each interview is with an operator with a minimum of 25 years experience in their field.

Purchase Your Limited Edition Copy
In Practise Book - Interviews with operators from the world's best companies

Executive Sourcing

We're organized to optimise for quality executives, not volume.

Most expert networks hire account managers who are not investors or analysts to serve hedge funds. We have investment analysts working alongside our recruiters on client projects to ensure we understand the industry, company, and how to source the best executives. On average, this leads to higher quality executives more consistently. These investment analysts also conduct their own primary research calls for IP internally.

Read more about how we source differentiated executives for clients

Hedge Fund Partners

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Executives
In Practise
In Practise Pod
Recruiter

Value chains, industry & company research

Investment Analyst

IP Research Analysis

Investment Research built from internal Primary Research

We curate primary insights to help investors understand quality companies

Research Analysis

IP Research Analysis reports are built upon internal primary research conducted privately with executives within our network. We aim to focus on 1 specific question that drives the thesis of a large, quality company.

Company Profiles

Company Profiles are Learning Journeys that curate our internal primary research. Each journey provides a framework of which content to read and insights from our library on each company.

Value Chain Analysis

IP Value Chains help investors understand the mechanics of value chains in industries where structurally advantaged businesses compete. We explore how units flow and the durability of structural advantages.

Our Primary Research Podcast

IP Fieldwork Podcast

Our Services

In Practise Partner Program

A focus on quality not volume and speed

Published Interviews

  • Interview quality executives at the unit cost
  • Each interview is recorded, transcribed, and made available to the client exclusively for 7-days
  • After 7-days, interviews are published to all In Practise subscribers
  • Get access to quarterly transcript reviews and primary research workshops

Private Interviews

  • Interviews are exclusively available to the client and not published on our platform
  • Transcripts of private calls are available exclusively to the client

Pricing

Explore our plans: from free to premium partnerships

Free

Free forever

  • Learn from 40+ executives per year via interviews selected by IP
  • Listen on your podcast player
  • IP Weekly Newsletter shares what we learned each week
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Paid

Contact us for Pricing

  • Learn from library of executive interviews
  • IP Research helps build conviction on company's moat
  • IP Surveys saves time gathering perspectives on key questions
  • IP Company Learning Journeys
  • Learn from IP Investor Dialogues
  • Podcast player access
  • IP Weekly Newsletter
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Partner

Contact us for Pricing

  • For select fundamental equity PM's only
  • Access network to conduct executive interviews for $500
  • In Practise Primary Research Workshops
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Become an Executive

A trusted partner to senior executives globally

“In Practise makes knowledge accessible through insightful, well prepared and engaging conversations. Information is well curated and targeted to help everyone deep dive into topics of interest from real world experiences - from the people who've lived them.”

Philip Green

Philip Green

Former Finance Director EU Operations at Amazon