This service is available to In Practise subscribers
How it works?
1
Submit a company or topic you would like us to explore to [email protected]
2
The fee per interview is $500 or $1,250 for 3 interviews.
3
If the proposed company or topic fits within our coverage strategy, we will prepare research questions, source, vet, and interview the executive.
4
You will get direct access to the In Practise team to ask specific questions to be explored in the interview.
5
The interview is published to all In Practise subscribers on inpractise.com.
Frequently Asked Questions
What is your coverage strategy?
We cover two broad buckets of companies:
Bucket 1: Great Businesses
These are businesses that everyone typically already knows are great and therefore are often large businesses with an enterprise value over $50bn. "Great businesses" require at least a 20-year total shareholder return of over 20% per annum, a 5-year compounded revenue growth rate of at least 10% per annum and a high return on invested capital (ROIC).
We study the great businesses of today to gain a deep understanding of the core principles that make the company unique to generate such an outstanding performance. We believe understanding what were the key drivers of success for today's great businesses is crucial for us to spot 'future great businesses'.
Bucket 2: Future Great Businesses
This bucket includes the potential 'Great' business of tomorrow.
'Future Great Businesses' category are typically companies with an enterprise value between ~$500m and $20bn. However, the criteria for such businesses is more subjective which we split into three categories:
A 10-year total shareholder return above 20%, great underlying unit economics and accelerating 5-year revenue and earnings growth in a large and growing market.
An industry leader in a fast growing, large market with negative or 'hidden' unit economics.
Fast growing private or pre-IPO companies operating in a large total addressable market.
This is certainly not an exhaustive category list for Future Great Businesses and we often explore other companies that may not neatly fit a category but is particularly interesting.
What is the fee per project?
We offer two packages for projects:
1 interview = $500
3 interviews = $1,250
Can I ask questions to the executive?
Each client who proposes a project gets to work closely with the In Practise team to research, discuss, and structure questions to be answered in the interview. Clients will get to view the executive's profile before the interview and submit questions in advance. We cannot ensure all questions will be answered but have a firm commitment to drive a deeper understanding on every project.
Can I have exclusive access to the interview?
We currently do not offer exclusive access to content. If you would like exclusive interviews conducted by In Practise then please email [email protected] to discuss a custom quote.
What compliance policy do you follow?
We have a strict compliance policy to ensure no material non-public information is released in any interview we conduct. Please read our Executive Terms of Engagement that each executive signs and our Compliance Policy for further information.
