How It Works

Our Process


In Practise uses its industry network, public information and in-house research to identify a real world scenario. We focus on the following types of situations:

  • Disruptive technologies
  • Unique business models
  • Corporate culture and leadership
  • Brands
  • Distressed companies
  • Bankruptcies
  • Frauds

Interview In Practise Practitioners

In Practise sources and vets former employees, competitors, suppliers, and customers of the situation in question.

In Practise analysts then interview practitioners and undertake competitive and financial analysis to distill the core drivers of the case.


In Practise Case Writing

In Practise writes discussion and assignment cases with practitioners from the In Practise network. Practitioners highlight key business principles and provide guidance on various scenarios for discussion cases.

Both case types include exclusive In Practise interviews as background reading in addition to public financial and industry data from industry and company reports to reflect the complexities of reality as closely as possible.

SIT Case Principles

SSituation first, principle second
IIndependent & unbiased
TToday, in real-time & forward looking

Situation first

In Practise Cases begin with a real world situation and apply management and business principles to analyse the case. This is a more practical approach than the existing case method, which starts with a business principle then searches for a real world situation.

In Practise content is built on recorded interviews with senior business executives.

Independent, original, and direct from the source.
Our Content Formats

Raw interviews

In Practise interviews range in length between 30-120 minutes and are available in text and audio formats. The interview library can be filtered by both course syllabus, industry, company, and thematic trend on the In Practise portal.

In Practise focuses on a wide range of topics including technologies and disruptive business models, frauds and bankruptcies and unique brands and cultures. All content is organised and curated for the core MBA modules.

Assignment cases

Assignment cases are 1-4 pages based on 1-2 In Practise interviews with executives plus other public information that acts as background reading.

Assignments are organised by course syllabus and provide first-hand practical content for professors to deliver a business principle in class. In Practise provides no instructional material with the case.

Discussion cases

Discussion cases are 15-20 pages based on 4-5 In Practise interviews plus other public information. Discussions are scenario based and based on situations evolving today in real-time.

In Practise provides a scenario note with practitioners to help professors understand and deliver the case.

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