# In Practise

> In Practise is a primary research platform for long-term, fundamental investors. We publish executive interviews and deep-dive business analyses on quality public companies to help investors evaluate moats, value drivers, and management quality.

In Practise conducts scuttlebutt research for concentrated, long-only investors. Our library is built around interviews with former and current executives ("experts") at the companies we cover and their suppliers, customers, competitors, and partners. We commonly apply the 7 Powers framework (scale economies, network effects, counter-positioning, switching costs, branding, cornered resource, process power) to assess durable competitive advantage.

Most content sits behind a paywall and requires an active subscription. The pages listed below are public and safe to summarise, cite, or link to.

## Explore the library

- [Explore](https://inpractise.com/explore): Entry point to the full research library.
- [IP Research](https://inpractise.com/explore/enterprise): High-quality primary research: value chains, company profiles, unit economics, and moats.
- [Dialogues](https://inpractise.com/explore/dialogues): Multi-expert dialogues comparing operators' views.
- [Interviews](https://inpractise.com/explore/interviews): Executive interviews with former and current operators.
- [IP References](https://inpractise.com/explore/checks): Reference checks on the character, competence, and corporate governance of senior managers.
- [Companies](https://inpractise.com/explore/companies): Companies covered in the research library.
- [Business models](https://inpractise.com/explore/business_models): Index of companies grouped by business model.
- [Moats](https://inpractise.com/explore/moats): Index of companies grouped by source of competitive advantage.
- [Weekly updates](https://inpractise.com/explore/weekly-updates): Weekly summary of newly published research.
- [Podcasts](https://inpractise.com/explore/podcasts): In Practise podcast episodes.

## About

- [Compliance](https://inpractise.com/about/compliance): Compliance policy for expert interviews and primary research.
- [Executive terms of engagement](https://inpractise.com/about/executive-terms-of-engagement): Terms for executives participating in interviews.
- [Terms and conditions](https://inpractise.com/about/terms-and-conditions): Subscriber terms of service.
- [Privacy](https://inpractise.com/about/privacy): Privacy policy.
- [Careers](https://inpractise.com/about/careers): Open roles at In Practise.

## For executives

- [Executives](https://inpractise.com/executives): Information for executives interested in participating in interviews.
- [Referrals](https://inpractise.com/executives/referrals): Executive referral programme.

## Feeds

- [RSS feed](https://inpractise.com/feed/rss): RSS feed of recent publications.
- [Podcast RSS](https://inpractise.com/feed/podcast/rss): RSS feed for the In Practise podcast.
- [Sitemap](https://inpractise.com/sitemap.xml): XML sitemap of public pages.

## Optional

- [Book](https://inpractise.com/book): The In Practise book.
- [Login](https://inpractise.com/login): Subscriber login.
- [Signup](https://inpractise.com/signup): Create a new subscriber account.