Stitch Fix: Launching Direct Buying
Former Senior Strategy Director at Stitch Fix
inpractise.com/articles/stitch-fix-launching-direct-buying
Stitch Fix Inc
Why is this company interesting?
Stitch Fix is an online fashion retailer that offers a personalized stylist subscription service (Fix) and a personalized online store (Freestyle). The company was founded by Katrina Lake in 2011 with a mission to use data to personalize the shopping experience for women.
Stitch Fix collects ~85 data points from new customers which are then fed into an algorithm and combined with the knowledge of part-time stylists to personalize each customer’s assortment. Customers can subscribe to receive a Fix, 5 products on a regular cadence, or shop the personalized assortment on Freestyle, SFIX’s online store.
SFIX has ~4m active clients with an ARPU of over $500 and ~80% success rate of the first Fix. Pre-covid, the company generated consistent FCF and is now burning cash in a period of transition from the Fix to a Freestyle model.
SFIX is 30% insider owned although the founder has recently stepped aside to become Executive Chair.
Stitch Fix: Launching Direct Buying(October 27, 2021)
Kaitlin Miller
Former Senior Strategy Director at Stitch Fix
Interview Transcript
This is a snippet of the transcript, sign up to read more.
Related Content
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2024 IP 1 Ltd. All rights reserved.