Shein vs Zara vs ASOS: A Supplier's Perspective
Former Shein Manager and Zara and ASOS Supplier
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Former Shein Manager and Zara and ASOS Supplier
Executive has 20 years experience in textile manufacturing at various large suppliers of top retailers such as Zara, Primark, Adidas, and Asos. The executive was also a Former Manager at Shein.
Interview Transcript
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How do you compare these other companies, such as ASOS and Boohoo's core brand, to Zara in terms of setting and following trends?
Boohoo's approach, particularly with their own brand, seems to be somewhat one-sided. It appears that only a specific demographic, those who identify with or follow the style of Kim Kardashian, are the primary consumers of Boohoo's products. This is not the case with Shein, where the customer base is more diverse. Anyone can buy from Shein, including you and me.
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