Pure Gym vs The Gym Group
Former CFO at Pure Gym
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Pure Gym vs The Gym Group(February 21, 2024)
Former CFO at Pure Gym
Executive with over 25 years consumer experience with over 6 years as CFO of Pure Gym, scaling from 25 to over 300 units across the UK.
Interview Transcript
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How do you see marketing expenses as a percentage of revenue changing for mature gyms over time, given that churn is fairly high?
Yes, churn is high, but many people misunderstand the churn in these businesses. It's often the same people coming and going in a particular period of time. For example, students often cancel over the summer and return later. The population attracted to low-cost gyms is quite young and transient. They're leaving home, going to university, starting a new job, but they're being replaced by other people. So churn is a factor of the type of people that go to these gyms.
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