Dino Polska & Polish Grocery: Navigating A Deflationary Environment
Former COO of Biedronka
inpractise.com/articles/polish-grocery-retail-market-navigating-a-deflationary-environment
Dino Polska & Polish Grocery: Navigating A Deflationary Environment(April 8, 2024)
Former COO of Biedronka
The expert is the former COO of Biedronka and the current CEO of a major Polish discounter. During his time at Biedronka, he was in charge of developing store formats to compete with Dino Polska in rural areas and reshaped Netto post-TESCO acquisition.
Interview Transcript
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Regarding competition, my understanding is that small grocers, often referred to as 'mom-and-pop' stores, hold a significant market share that they're gradually losing to these larger groups. Is that correct? How is that trend progressing? And why do these larger groups need to be so price competitive if there is this significant market share that's gradually shifting towards the lower-priced, not necessarily the lowest-priced, players?
Well, Poland actually has the highest number of 'mom-and-pop' stores in Europe. This is because the Polish people are very entrepreneurial. It's a fact that many of these stores close each year because they can't survive. However, there is still a high rate of 'mom-and-pop' stores. This indicates that there are still opportunities for growth in the Polish market. Even with Biedronka having 3,600 stores, Dino having more than 2,000 stores, Lidl having nearly 900 stores, and other players, there is still room to increase the number of outlets. This is something that Dino is still doing. They've even announced that they will open more stores annually than they did last year. Your question is very interesting because, while these 'mom-and-pop' stores have higher prices, there is still a market for them.
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