Moncler, Hermès, & Scaling Luxury Brands
Former Area Manager at Moncler France/Benelux
inpractise.com/articles/moncler-building-a-luxury-brand
Moncler, Hermès, & Scaling Luxury Brands(January 16, 2024)
Former Area Manager at Moncler France/Benelux
The expert, former Area Manager for Moncler in France and Benelux, was integral in the brand's transition from wholesale to retail. With Moncler from its startup phase, he led procurement, independent purchasing plans, and managed relationships with key suppliers. His responsibilities included sales planning, budgeting, and market expansion for France and Benelux, as well as overseeing the brand's e-business.
Interview Transcript
This is a snippet of the transcript, sign up to read more.
It's interesting the similarity with Hermès, I'll come back to that because I thought about that too. But just to conclude on the aspect of 50%, when you talk about this figure, what was it about?
50% is really an illustration; it means that retail doesn't take risks. Retail will rely on the wholesale experience to launch its production. We're not like a Gucci that will create or sell them. Retails, when they discover the collection, it's like, how are we going to sell that? With Moncler, we always have a hard core, we have more good surprises, and it's a reassuring brand. Wholesalers who came knew they were going to find something to help them achieve a turnover that would make them live and last, and develop.
This is a snippet of the transcript, sign up to read more.
Related Content
Brunello Cucinelli: Philosophy, Customer Profile & Growth
Former Marketing and Brand Manager at Brunello Cucinelli
Brunello Cucinelli, Loro Piana & Luxury Cashmere
Former Senior Marketing Exec at Loro Piana
Loro Piana: Ownership Under LVMH & Brunello Cucinelli Comparison
Former CEO at Loro Piana
Bottega Veneta: Luxury Brand Building
Former Chief Marketing Officer at Bottega Veneta, Kering
Copyright Notice
This document may not be reproduced, distributed, or transmitted in any form or by any means including resale of any part, unauthorised distribution to a third party or other electronic methods, without the prior written permission of IP 1 Ltd.
IP 1 Ltd, trading as In Practise (herein referred to as "IP") is a company registered in England and Wales and is not a registered investment advisor or broker-dealer, and is not licensed nor qualified to provide investment advice.
In Practise reserves all copyright, intellectual and other property rights in the Content. The information published in this transcript (“Content”) is for information purposes only and should not be used as the sole basis for making any investment decision. Information provided by IP is to be used as an educational tool and nothing in this Content shall be construed as an offer, recommendation or solicitation regarding any financial product, service or management of investments or securities. The views of the executive expressed in the Content are those of the expert and they are not endorsed by, nor do they represent the opinion of In Practise. In Practise makes no representations and accepts no liability for the Content or for any errors, omissions, or inaccuracies will in no way be held liable for any potential or actual violations of laws, including without limitation any securities laws, based on Information sent to you by In Practise.
© 2024 IP 1 Ltd. All rights reserved.