AppFolio: SMB Customer Sales Process
Former Sales Executive at AppFolio
inpractise.com/articles/appfolio-smb-customer-sales-process
AppFolio: SMB Customer Sales Process(January 9, 2024)
Former Sales Executive at AppFolio
Th executive spent over a decade at AppFolio running sales for SMB and large property manager customers.
Interview Transcript
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How much pricing power do you think exists in the Core and Plus tier? Currently, it's $1.40 per unit per month for the Core and $3 for Plus.
It would be cheap for someone using RealPage or Entrata, but expensive for someone trying to use QuickBooks and Buildium. It depends on the client's current software. If they're using Rent Manager, this would be expensive. The cost also depends on the location. For example, in Kentucky, where the rent is $600 a month, it's expensive. But in New York, where the rent is $5,000 a month, it's cheap.
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